„Creative talent is the lifeblood of cultural and creative industries and should be protected and promoted“ Richard Florida, Urban economist.
Whether international, mid-sized or successful start-ups, many European businesses are pioneers and leaders in the creative and cultural industries (CCI) and develop a strong market for culture, where art centres and cultural training institutions boost the European cultural economy.
But the creative sector isn‘t just a market – it deserves investment and needs to be protected. The creative community is an engine of innovation for more sustainable development, which forges a better future for many countries around the globe.
Cultural and creative workers stand out from the crowd, displaying four particular qualities:
- Youth: Creative activities contribute significantly to youth employment.
- High productivity: CCI jobs in some sectors contribute more to GDP
than the economy-wide average. - Independence and entrepreneurship: CCI have always been driven by small businesses or individuals.
- High level of education: CCI workers are typically more educated than the average.
Therefore we need to secure the future of the creative sector, by developing and improving their entrepreneurial skills to create more financial reward and boost the talent of these highly skilled workers.