Why Innovation Management Matters
Innovation literally means “renewal” and is derived from the Latin word „innovare“. Innovations only come from ideas when they are translated into new products, services or processes that actually find successful application and penetrate the market. „Innovation is the market Introduction of a technical or organizational novelty, not just its invention.“ Joseph A. Schumpeter
The ability to develop and market successful products and services is increasingly becoming a key competence for companies. That is why companies need to build on their innovation skills.
4 Reasons why you need innovation management
